Flaming battlefields. Cities rising before your eyes. Armies stretching beyond the horizon.
This isn’t a scene from an epic film — it’s the cinematic commercial for Civilization: Eras & Allies — Ultimate Glory.
The game, developed by 2K Games, is the newest 4X / MMORTS strategy experience for mobile. Even before its release, anticipation was massive: more than 1.2 million players worldwide pre-registered, eager to command empires, construct wonders, and test their strategy against millions of rivals.
With over 120 legendary historical leaders to recruit, massive multiplayer battles, and the chance to build civilizations across eras, Eras & Allies isn’t just a game — it’s a global franchise blending history, strategy, and spectacle in the palm of your hand.
From Set to Spectacle
To promote such an ambitious release, the cinematic commercial Chapter V: Ultimate Glory was crafted under the direction of Max Lanman, produced by Leão TV, with cinematography by Patrick Ouziel.
Live-action sequences and green screen work laid the foundation. But what came next is what transformed it from a good ad into an epic one.
At FRENDER, we didn’t just enhance shots — we built civilizations from scratch. Modest sets became sprawling empires. Palaces glowed with firelight. Armies filled digital battlefields. And every frame was charged with drama and scale.
The Power of VFX at FRENDER
Our visual effects pipeline turned raw footage into a cinematic universe worthy of the Civilization legacy:
Look Development & Pre-Visualization — shaping the architecture, landscapes, and colors that defined each era.
CGI Environments & Set Extensions — expanding small soundstages into entire empires with palaces, cities, and monumental landscapes.
3D Assets & Animation — from banners fluttering on the wind to entire armies marching into war.
FX Simulations — fire, smoke, dust, sparks, and magical energy fueling the battles.
Compositing & Green Screen Integration — blending actors seamlessly into the digital world, with depth and realism.
Lighting & Color Enhancements — atmospheric skies, dramatic tones, and era-specific moods for every sequence.
Clean-Up & Retouching — polishing details to achieve a flawless final image.
Each element was designed not just to impress visually, but to pull the audience into a living, breathing world.
It Matters
The Ultimate Glory commercial proves one thing: VFX is not an afterthought. It is the foundation of storytelling on today’s scale. Without it, empires remain sketches. With it, they come alive — vast, powerful, unforgettable.
At FRENDER, we don’t just deliver visuals.
We create worlds!
