The MTV Video Music Awards are more than just a ceremony — they’re the pulse of pop culture. Since 1984, the VMAs have set the stage for music’s most unforgettable visuals: moments that flood timelines, dominate conversations, and inspire the next wave of artists. They celebrate not just the sound of a hit, but its look, its feel, and the stories it tells through moving images.
In the world of music videos, a VMA nomination is a stamp of cultural relevance. For FRENDER, it’s an honor we’ve experienced before — yet each time feels new. The excitement, the adrenaline, the reminder of why we spend countless hours perfecting every frame — it never fades. And in 2025, that feeling comes fourfold.
The 2025 Nominations Featuring FRENDER
Best R&B — Summer Walker “Heart of a Woman”
Director: Lacey Duke
VFX: FRENDER
An intimate, velvety visual that wraps the viewer in emotion. Lacey Duke’s direction brings warmth and depth, while FRENDER added the final polish.
Best K-Pop — Rosé “Toxic Till the End”
Director: Ramez Silyan
VFX: FRENDER
K-Pop thrives on spectacle, but “Toxic Till the End” is more than glossy visuals — it’s a cinematic trip. FRENDER’s effects infused atmosphere into every frame, balancing haunting beauty with sharp intensity.
Best Country — Chris Stapleton “Think I’m In Love With You”
Directors: Alexa and Stephen Kinigopoulos
VFX: FRENDER
With the warmth and sincerity of a short film, this video captures the heart of Americana. FRENDER’s touch elevated the visuals while preserving their timeless feel.
Best Afrobeats — Burna Boy & Travis Scott “TaTaTa”
Director: Benny Boom
VFX: FRENDER & Digital Beauty Work
When Burna Boy and Travis Scott join forces, the energy is electric — and “TaTaTa” delivers in bold, vibrant waves. FRENDER’s high-voltage enhancements amplified every beat.
VMA 2025 More Than Just Nominations
Four categories. Four genres. Four very different worlds — each with its own story and visual language. That’s the beauty of this year’s VMAs for FRENDER: the recognition comes not from one style or formula, but from our ability to adapt, collaborate, and bring a director’s vision to life in a way that feels seamless on screen — but is anything but simple behind the scenes.
For us, these nominations aren’t just milestones. They’re reminders of why we do what we do: to create images that stay with people long after the screen goes dark.
See you at the VMAs!
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