FRENDER at MTV VMAs 2023

In the fast-paced, constantly evolving realm of the music and entertainment industry, the MTV Video Music Awards (VMAs) serve as a benchmark of excellence, appreciating the ingenuity and creativity that shapes the pulsating heartbeat of global entertainment.

In the year 2023, FRENDER demonstrated an unparalleled prowess in harnessing innovative visual technologies, a testament to which was their nomination for the prestigious "Best Visual Effects" accolade at MTV VMAs. This nomination is a tribute to their groundbreaking work in Sam Smith and Kim Petras' music video, "Unholy".

But the brilliance of FRENDER transcends a single project. Their expertise can be observed in a plethora of ventures that have graced the MTV nominations this year, including a series of high-profile music videos like Doja Cat's "Attention", Miley Cyrus' "Flowers", and Nicki Minaj's "Super Freaky Girl".

The Prudential Center in Newark, New Jersey turned into a vibrant milieu of excellence and innovation as the VMAs rolled out a star-studded carpet of icons, breakthrough artists, and virtuosos from the industry. 

Nicki Minaj, a stalwart in the rap industry, took on the mantle of host for the second year running, adeptly joined by industry veterans LL Cool J and Jack Harlow.

This gala event saw history being rewritten as Taylor Swift clinched a record-equalling nine Moon Persons, a testimony to her musical ingenuity and persistent resonance with the audience.

The audience bore witness to a stellar lineup of performances, a true confluence of musical genres represented by artists like Olivia Rodrigo, Stray Kids, Doja Cat, Sabrina Carpenter, Cardi B, Megan Thee Stallion, TXT, Fall Out Boy, and Peso Pluma. Adding a golden feather to the event's cap were the venerations bestowed upon Shakira with the Video Vanguard Award, and P. Diddy being recognized as the Global Icon, a reflection of their indelible impact on the global music narrative.

We remain certain that FRENDER's endeavors will continue to craft new milestones in the industry, setting a precedent for excellence and innovation in the visual production sphere.

In a world where the symbiosis between music and visuals is becoming more nuanced and intricate, FRENDER's role as a catalyst for change and innovation is unequivocal. Our journey represents a harmonious marriage between art and technology, where boundaries are ceaselessly expanded, and new vistas of creative expression are forged. In the ceaseless quest for excellence and innovation, FRENDER promises to continue steering the ship into uncharted waters, crafting a legacy marked by unprecedented achievements and groundbreaking milestones in the video post-production industry.