Frender's 2023 Journey: From Gaming Ads to Chart-Topping Music Videos
At Frender, we're proud to reflect on an extraordinary 2023. As a pioneering force in the visual effects industry, we've left a significant mark across various entertainment sectors.
This year, our team put its heart and soul into 105 clips, 45 advertisements, and 16 feature films, showcasing our unparalleled versatility and expertise.
We're thrilled to share some of the major milestones and projects that have resonated worldwide.
Coca-Cola "League of Legends" Commercial Video
One of our standout projects this year was the Coca-Cola "League of Legends" commercial. This campaign represented a groundbreaking fusion of gaming and the beverage industry, specifically tailored to the gaming community. We launched the Coca-Cola Ultimate Zero Sugar flavor in multiple regions while ensuring a full-sugar version was available in key markets. Our creative vision was central to the success of this ad.
Doja Cat's "Attention" Music Video
Our work on Doja Cat's "Attention" music video, under the direction of Tanu Muino, marked another significant achievement. Known for its compelling visual storytelling and styling, the video features captivating scenes set in Los Angeles. We incorporated innovative elements like distorted faces and a diverse range of visual styles. The song's impressive debut on the US Billboard Hot 100 and ARIA Singles Chart, coupled with accolades like Best Art Direction at the MTV Video Music Awards and Grammy nominations, underscore our contribution to its success.
"Princess Diana" by Ice Spice and Nicki Minaj
The "Princess Diana" music video, featuring Ice Spice and Nicki Minaj, was a highlight of our year. With over 26 million listens on Spotify and a Gold certification from the RIAA, this project reflects its immense popularity. Our visual effects played a key role in enhancing Ice Spice's presence in the music industry, contributing to the song's top-ten spot on the Billboard Hot 100.
"Barbie World" by Nicki Minaj and Ice Spice
We're also proud of our work on "Barbie World," a collaboration between Nicki Minaj and Ice Spice for the "Barbie the Album" soundtrack. Nominated for an MTV Video Music Award and pending a Grammy nomination, this song is a unique blend of drill, pop, and Jersey club music. The music video, directed by Hannah Lux Davis and featuring iconic Barbie-themed elements, quickly amassed over 1 million views, further testament to our team's exceptional skills.
Paramore's "Running Out of Time"
Adding to our diverse portfolio, Paramore's "Running Out of Time" music video was a project that showcased our ability to handle unique and challenging concepts. Described as an unpredictable fever dream, the video features eccentric outfits and choreography, aligning perfectly with our creative ethos. The song's success on Spotify and its chart performance are just another example of how our work resonates with audiences.
2023 has been a landmark year for us at Frender. Our projects have not only captivated audiences but have also pushed the boundaries of what's possible in visual effects. The diversity of our portfolio, ranging from major commercial campaigns to groundbreaking music videos, solidifies our position as an industry leader in visual effects and storytelling. We look forward to continuing this journey of innovation and excellence in the years to come.