02 Nov 2024

Inside the Making of 'TURBINA' with Farruko and Austin Millz

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Puerto Rican music icon Farruko has joined forces with renowned Harlem producer Austin Millz to release their latest single, "TURBINA." Bringing together Farruko's signature urban style and Millz's house music flair, this track marks a powerful collaboration between two influential figures in music. Now available on all digital platforms, "TURBINA" is poised to be a major hit, capturing the energy of the season and promising to leave a lasting mark on the Latin and electronic music scenes.

The Making of “Turbina” for Farruko and Austin Millz

What does it take to bring fantastical visions to life and transport the viewer to worlds beyond reality? In our new project for Farruko and Austin Millz, we embraced this challenge with a blend of innovative approaches and complex visual effects, leveraging advanced virtual production and post-production tools. Collaborating for the first time with director Fernando Lugo and the production company Hero Kids, the Frender team crafted immersive, otherworldly scenes for the “Turbina” music video.

 

A Fusion of Genres and Groundbreaking Visuals

With Farruko's fusion of urban rhythms and Austin Millz’s electronic influence, "TURBINA" is already capturing audiences worldwide, blending Latin urban sounds with fresh electronic beats. This unique musical style, complemented by the sci-fi visual world created by Frender, transports viewers into an atmospheric journey that perfectly matches the futuristic sound. Our team’s approach involved capturing this bold new direction through visuals that blend surreal snowy landscapes and space-age technology, presenting fans with a multisensory experience that amplifies the track’s dynamic energy.

Virtual Studio: Merging Real and Digital Worlds

This project marked our debut collaboration with Robot Studios’ virtual studio, led by Mauro Rondan. Virtual production, which combines real-time filming with digital environments, allowed us to make the production process more dynamic and efficient. Robot Studios’ virtual setup provided the flexibility to transform ideas into vivid visuals and seamlessly transition between live action and CGI, merging the best of both worlds.

Elevating the “Turbina” Concept with Virtual Production

The visual landscape for “TURBINA” serves as an extension of Farruko's larger narrative from his album CVRBON VRMOR, where themes of hope and self-growth interlace with high-energy beats. Every detail—from the futuristic space settings to the ethereal landscapes—enhances the song’s message. By building on the sci-fi motifs, Frender’s team worked closely with creative partners to bring this cinematic world to life through virtual production, helping expand Farruko’s visual universe while staying true to the essence of his musical vision.

Efficiency and Rapid Turnaround

Our collaboration with Robot Studios enabled us to reduce production and post-production time by 200%. This approach not only sped up the process but also helped us achieve extraordinary quality, delivering breathtaking scenes that make a lasting impact in record time.

The Creative Process: From Concept to Final Cut

Every detail in “Turbina”—from initial concept art to final renders—was meticulously designed and executed by the Frender team. Using the latest digital tools and VFX techniques, we achieved a unique, captivating visual experience, making this project a standout.

With “Turbina,” Frender demonstrates how visual effects can push boundaries, transforming the imagined into reality. Our goal is to create videos where every scene is a captivating visual journey. Follow us to discover more about our projects and see how we bring visions to life!

Using virtual production, Frender helped create a unique world that matches the energy and feel of the track, blending urban rhythms and electronic beats with sci-fi-inspired visuals. Working with talented artists and a skilled team allowed us to bring new ideas to life and share them with fans. We’re excited to keep exploring new creative possibilities and can’t wait to show you what’s next.