Music That Connects the World

In today’s music industry, borders are becoming increasingly symbolic. Artists collaborate across continents, languages blend within the same track and audiences connect with songs regardless of where they were created. But behind this cultural exchange stands an often unseen force — visual storytelling.

At the intersection of sound and image, visual effects studios hel,p shape how global music is experienced. FRENDER is one of the teams contributing to this shared visual language, working behind the scenes on music videos, commercials and creative campaigns seen by millions around the world.

Founded in Los Angeles in 2018, FRENDER quickly became part of the international post-production ecosystem, collaborating on projects connected to some of the world’s most recognisable performers. The studio’s portfolio includes work related to artists such as Beyoncé, Travis Scott, Nicki Minaj, Katy Perry, Chris Brown, Tyga and Snoop Dogg, reflecting the scale and diversity of its presence across genres and markets.

The company’s work has also intersected with projects involving artists such as Ricky Martin, Carin León, Farruko, Austin Millz and Marc Anthony — international performers whose music reaches audiences across cultures and continents, reflecting FRENDER’s collaboration with productions around the world.

Beyond individual artists, FRENDER has contributed to projects connected with major global platforms and brands including MTV, VEVO, Vogue, Samsung, Adobe and PUMA. This positions the studio within a wider international creative network where music, fashion, advertising and digital media intersect.

Modern music production rarely happens in one place. A track can be written in one country, produced in another, filmed somewhere else and released worldwide in seconds. Visual effects extend that reach further by building worlds that audiences everywhere can understand emotionally, even when language differs.

This kind of production is not just about technology — it reflects how music increasingly merges cultures, generations and visual styles into one shared experience. Global releases today are designed for a worldwide audience from the very beginning, and the visual dimension plays a key role in making that connection universal.

FRENDER operates inside this international workflow, supporting projects created across different countries, time zones and creative teams. Each collaboration becomes part of a larger global conversation shaped by music.

Music today is no longer defined by nationality. Genres cross borders constantly. Collaborations happen between artists who may never even meet in person. A single music video can unite creative professionals from multiple continents, working together toward one artistic vision.

Visual effects play a central role in this global exchange. They allow artists to express identity, emotion and imagination in ways that translate across languages. Through cinematic storytelling, stylised visuals and carefully constructed atmospheres, a video can speak to millions regardless of where they live.

Studios like FRENDER contribute to this process by working across markets and industries, helping turn local productions into international visual experiences.

A Shared Creative Space

At its core, the music industry is a collaborative space. A single project may involve artists, directors, editors and post-production teams from different countries, each bringing their own perspective and expertise.

The result is not just a finished video, but a shared creative product shaped by global collaboration.

Music has always had the power to unite countries and cultures. Today, visual storytelling helps make that connection visible. And while audiences see the artist, the stage and the emotion, behind the scenes there is an international network of creators ensuring that every frame speaks a universal language.

.