Frender x Lyrical Lemonade: Crafting SahBabii’s ‘Show Off’

We’re excited to share our latest project, SahBabii’s mesmerizing music video *‘Show Off,’* a collaboration with the renowned Lyrical Lemonade team. 

Known for their visually innovative work with artists like Juice WRLD, Lil Yachty, and more, Lyrical Lemonade has become a trailblazer in the music video industry. Having worked together on several projects before, this partnership once again allowed us to merge creative storytelling with cutting-edge visual effects.  

In ‘Show Off,’ the unique choice of shooting on 35mm film created an incredible visual texture, but it also brought a significant post-production challenge: seamlessly adding a snow effect to every shot. Unlike digital formats, film requires a precise and hands-on approach in post-production, particularly for tasks like camera tracking.

To achieve the perfect snow effect, our team meticulously refined individual frames, ensuring that each snowflake appeared natural and harmonious with the dreamy, nostalgic atmosphere of the video. It was a painstaking process, but one that allowed us to deliver a flawless result that elevated the project’s visual storytelling.

Max Colt, VFX Supervisor and founder of FRENDER, shared:
“It was a meticulous process, but the result was absolutely worth it! The snow effect added a magical element that blended seamlessly with the unique aesthetic of the film.”

Visual effects are more than just enhancements—they’re the bridge between imagination and reality. In *‘Show Off,’* the snow effect wasn’t just an atmospheric touch but a key element in immersing viewers in SahBabii’s artistic vision.

At FRENDER, we pride ourselves on using VFX to elevate projects, whether it’s crafting fantastical worlds or perfecting subtle details. With advanced tools and a creative mindset, we bring bold ideas to life, no matter how challenging the medium.

Our collaboration with Lyrical Lemonade has always been about pushing creative boundaries, and *‘Show Off’* is no exception. Together, we’ve crafted a visually stunning piece that combines artistic vision with technical precision. We’re proud to have contributed to yet another unforgettable project, and we look forward to continuing this creative journey with Lyrical Lemonade.